This makes me LOVE Ed Sheeran that much more
Ticketmaster has a new Verified Fan program, which requires fans to register in advance to purchase tickets for Sheeran’s upcoming Divide World Tour. Around 50,000 ticket cancellations were aimed at scalpers, whose seats were revoked and then resold to fans who had already registered and verified their identity with Ticketmaster.
Ticketmaster’s President of North America Jared Smith said that “Verified Fan works because it slows transactions down and allows the company to scrub its list of bot and scalper purchases.”
He also said that before pre-sale tickets were available, an email was sent to Ed’s fans encouraging them to register to purchase their tickets in advance. The fans were asked to provide Ticketmaster with an email address as well as phone number, and then that information was used in a database of known re-sellers and accounts tied to scalpers to determine whether the purchaser is a scalper or not.