Barrie’s new look has been unveiled. Monday night council approved a new logo for the city and a new slogan “Well Played and Well Connected.”
“Well played” refers to the quality of life here, reflected in our parks, waterfront, events, restaurants, etc.
“Well connected” reflects the location, well connected to Toronto and Muskoka.
The new brand will be phased in to minimize costs.
The old “waves and sun” logo had been used for the past 25 years.