Apparently no one on Crayola’s marketing team has heard of the term “milking it.” Because their never-ending quest to replace a yellow crayon with a blue crayon just took another TINY baby step forward.
Back in March, Crayola announced it was retiring one of its 24 core colors for the first time. Two days later, they revealed it was the dandelion color. Finally, in early May, they announced it would be replaced by a blue color.
Now it’s July and they’ve announced five final options for the name…and it doesn’t help that all five options are terrible.
They are . . .
1. Dreams Come Blue.
2. Star Spangled Blue.
3. Blue Moon Bliss.
4. Reach For the Stars.
5. Bluetiful. (I like this one)
The winning name will be announced in September…if anyone’s still paying attention by then.
Unfortunately, it’s only open to Americans 🙁